Rohm and Haas Case Study Essay Example

Rohm and Haas Case Study Paper ROHM AND HAAS CASE WRITE-UP Problem Statement Rohm and Haas have a great product with the potential to make millions of dollars; however the end user is not aware of this product or its potential benefits due to their uninspiring promotional strategy, which really has only targeted large formulators and distributors leading to disappointing sales of Kathon MWX. The Kathon MWX has barely reached 6% of their targeted sales volume during its first five months and is nowhere near the potential $20 million market to individual systems. Alternative 1 Maintain Status Quo Pros: Kathon MWX is in the introductory stage of the product life cycle and the individual adoption process may take longer than expected, therefore sales may increase once consumers become aware of the product without additional cost to change marketing efforts. No additional cost, man hours, accounting, or clerical work would be incurred if they maintained the same marketing plan. Cons: The cost of doing nothing may snowball the poor sales and cause a decrease in long term profits. The more time it takes for consumers to become aware of the product, the more time it is giving the competition to react to the market. We will write a custom essay sample on Rohm and Haas Case Study specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Rohm and Haas Case Study specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Rohm and Haas Case Study specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Market potential for Kathon MWX is estimated at $20 million, therefore allowing competition to be the first to reach consumers. Management may withdraw product from the market if this plan does not work. The current marketing strategy does not focus efforts on bringing awareness or knowledge of the product to the 150,000 individual system plants or the small companies that rely on supply houses and machine tool shops. Alternative 2 Adjust promotional strategy of Kathon MWX using extensive sales promotions along with advertising and personal selling focused on penetrating industrial supply houses and machine tool shops. Pros: By focusing promotions and advertising towards the secondary network instead of the large distributors helps create awareness of the product to the actual users of the product. This creates a pull or demand from consumers as opposed to a push from suppliers. Also, the concentrate biocide market is predicted to be cannibalized by the maintenance biocide market, hence adjusting the promotional strategy more towards the end users can boost sales by expediting this process sooner. Since Kathon MWX is a far superior product and more cost effective to users, creating a buzz or awareness of the product can sway consumers away from the competition and assist in gaining the untapped market. Personal selling and trade shows would allow the retailers and customers to become familiar with the product and ask questions regarding usage and safety since the previous marketing survey revealed consumer apprehension about safety. Cons: Adjusting a promotional strategy and implementing changes can be costly and time consuming. Additional sales force would be needed to help penetrate the smaller markets. The cost of implementing could be hard to predict and management may be reluctant to invest money into a product that is doing poorly. Formulators may resent the change since the product extends the life of the product they sell, which could decrease their sales. Alternative 3 Rerun the full-page advertisements in American Machinist and offer sampling again for an additional 5 months. Pros: Little time or effort would be needed to implement since it has already been done. This could be compared with the last effort to see if this promotional strategy is working. They could use the information gathered to add to their survey. No additional staff would be needed and cost would be minimal compared to other options. Cons: Since it had little response the first time, the odds of new customers reading the magazine are not high and they really will not be raising awareness of the products benefits or reaching the small users of the product. The only readers who received samples had to fill out reader service coupon, which may act as a deterrent. Each ad cost $3,800. Distributors are expected to follow up and generate orders, which takes an element of control away from Rohm and Haas and leaves the â€Å"selling† up to the distributors who have other products to sell. Recommendation My recommendation is for Alternative 2. Adjusting the promotion strategy to target the new â€Å"small users† instead of the industry formulators brings awareness of the product which should be the first step in the introduction phase of the product life cycle. The results of the previous survey showed that the majority of users sourced from small, local supply shops close to their business, therefore this promotional strategy will make Kathon MWX more visible and accessible to wider range of consumers. If Kathon MWX can capture just 15% (each competitor in biocide markets holds 15-20%) of the potential $20 million dollar market, it can increase sales by $3 million, which is outlined in Table A. This will offset the major drawback of this alternative which is the cost to implement a new promotional strategy. Table ASales Potential Potential Market$20 million Rohm and Haas’ Share of Biocide Market15% (low end) Potential Sales$3 million I would implement the plan by first approaching the sales group at Rohm and Haas that is under Specialty Chemicals. This will assist with internal relations since the sales group may feel some resentment towards a new sales team and this will allow for inputs and determine the most effective plan. Sales promotion that focuses on store demonstration with large, easy to read advertisement and free sampling would be most effective, along with trade promotion and making multiple appearances at trade shows. Second, I would hire a sales team to help with the promotional campaign and sales and then distribute target areas by region. All promotions would be backed up by advertising that would specifically target the individual systems to make them aware of the product and its benefits. I would evaluate the effectiveness of the new promotional campaign followed with another survey in five months. This would assist in determining the promotional strategy’s impact on the end user. I would also continue amicable relations with the current customers to ensure service is not impact. In general, the consumer only needs to be aware of a great product that is superior in performance and cost effective to buy it; therefore making them aware is the first step.

The Www Statement of Purpose Com Essay Samples Html Trap

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Research Paper Topics on Quality Indicators

Research Paper Topics on Quality IndicatorsAs with all writing that concerns safety and health, research paper topics on quality indicators include topics about standards and measurement of quality. Research papers can provide a specific, specific issue and such issues can be studied more fully through research paper topics about safety and health. Quality is more than measurement, so research paper topics should consider what is involved in the measurement process.Safety refers to the state of health in people. Health does not only relate to appearance, but it also includes the general condition of health and how well people are able to function, especially if they are being monitored by healthcare professionals. A quality indicator that is covered by research papers, for example, is the quality of water supply.Research paper topics on safety and health are often used by science students as a way to introduce the scientific method to students. This involves a process of collecting d ata from different areas and then evaluating them. There are many aspects to this process, including measuring the health status of populations, determining the causes of disease, using epidemiological methods, or collecting data and evaluation of these data.While most research papers on safety issues deal with the problems of population health, there are other issues involved. Issues such as medical equipment, safety standards for medical procedures, and problems with dangerous gases. Research papers can also deal with non-medical safety issues, such as living conditions such as drug-related deaths and sanitation. Research paper topics on quality indicators can include data collection and evaluation of these matters.Research paper topics on safety can also include issues of employee safety. Companies can use data collected through surveys, in particular, to determine what people think about the quality of their workplace. It is through data collection and analysis that companies ca n better assess the safety of their workplaces.Research paper topics on safety may also include issues such as ergonomics and job safety. A measure of safety that is used in the workplace is job safety. Although many companies may not consider ergonomics to be a good indicator of safety, it has been found that many of the serious injury and fatalities that occur in the workplace are related to job safety.Research paper topics on safety may also include issues of public health and environmental safety. All of these issues involve problems with safety, health, and sanitation. If public health is a part of the measures of safety and quality, then studies have shown that public health research can provide an excellent means of helping to determine the best ways to improve public health.Research paper topics on quality indicators are needed when studying the subject of health, safety, and sanitation. For example, it is important for a company to study what happens in a workplace when pro blems are encountered and how to improve these conditions.

Essay Topics For IELTS Writing Task 2

Essay Topics For IELTS Writing Task 2One of the major challenges that many IELTS students face is to come up with essay topics for IELTS writing task 2. For most of them, they are not aware of how difficult this task can be. Most students take it for granted that when it comes to writing their essays, they only have to set aside about two hours to make it happen. On some occasions, IELTS writing task 2 could turn out to be a real nightmare.Here are some tips that may help you come up with essay topics for IELTS writing task 2. The first thing you have to keep in mind is that you have to have a plan for yourself. This means that you must have a concrete plan for what to write and what to leave out. You cannot just make up your own essay topics. Of course, there are many tutorials online where you can find a lot of great tips, but it would be a good idea to get some extra opinions on the topic before you start.The next tip is that you should study the topic of the subject that you will be writing about. See how well you understand the topics and what kind of problem solving skills you possess. These skills are needed especially if you plan to participate in IELTS essay writing tasks. If you cannot develop these skills then it would be impossible for you to excel in this task.As you know, a good research is always a good guide when it comes to essay topics for IELTS writing task 2. In addition, having the right structure for your essay is important. The right structure allows you to organize the different parts and chapters so that you can fully focus on the content of your essay.Finally, you have to look at your personal observation. After all, an essay is nothing but your personal observations about various aspects of your life. Hence, you have to be very careful in presenting these elements so that you do not miss out something that could impact your IELTS writing task.Even though it may seem impossible, you need to prepare a well-constructed essay. In this reg ard, you have to see to it that you get a few extra tips so that you do not have to worry much about the essay topics for IELTS writing task 2.So, these are some of the tips that you can use in order to come up with essay topics for IELTS writing task 2. As you can see, it does not really take a lot of time to come up with ideas for essay topics for IELTS writing task 2.

Why Do Students Need Government Argument Essay Sample Questions?

Why Do Students Need Government Argument Essay Sample Questions?Writing an argument essay is one of the best ways to learn how to present an interesting story or a convincing argument. You can use this tool in your career planning and see just how well you know your audience. By writing your argument, you will be able to build up your knowledge on a subject matter that can relate to your career choices. You can take this tool with you from one university to another, to hone your skills and gain the knowledge required to thrive in your field.An argument essay is written in such a way that it can be used to make a better case for your choices of what you choose to do. This essay must include many facts and statistics that will help the reader to have a better understanding of the choice of what to do. This can be achieved if you are able to read between the lines and develop a good line of thought.To make a great success of an argument, you must be able to combine two opposing viewpoin ts in such a way that the reader understands both perspectives. This is where the writing skills that you learned in school comes into play. They give you the ability to make sure that your opinion is presented correctly. This is the best way to demonstrate your comprehension of the topic.In addition to the fact that you will present factual information in a coherent fashion, you will also be able to show how you have used your reasoning to come to the conclusions that you have reached. The research you put into the writing and research that are done as part of the writing process should be clear and to the point. You should also include a brief overview of your thesis statement. The outline of your arguments should also be present and included in the essay.A great way to get quality arguments and data is to read papers that are written in such a way that they can easily compare your points and ideas with others. Also, an individual should make use of any resources that are availabl e to them. There are many resources that are available for this purpose. By creating your own resource box, you will have everything that you need to write an effective argument.Once you have all the facts and statistics gathered, you will then have to make the arguments and your case, which will be based on the current situation. You will want to present your opinion, which can be presented to the reader through these facts and figures. Also, you should include your perspective and ask the reader to consider your point of view. The last thing that you should include is the use of figures.By using these sample questions, you will get an idea of how to compose a good argument. Writing an argument is like a balancing act that will help you understand what it is that you want to say. In this process, you must consider many factors. By learning to write an argument, you will be able to help prepare yourself for an interview with potential employers or a teaching job.